Our Story
Fashion, reimagined
by intelligence.
MYNO was born from a simple frustration: fashion is personal, but shopping for it isn't. We set out to change that with AI that truly understands your style.
MYNO
Mission
Dress for who you are
We believe every person has a unique style identity — and finding it shouldn't require hours of scrolling or expensive personal stylists. MYNO uses AI to learn your preferences, body shape, and colour season, then curates the wardrobe that's truly yours.
From our AI style quiz to virtual try-on technology, every feature is built to close the gap between the clothes you see and the clothes that actually work for you.
What We Stand For
Our Values
Personalisation
No two wardrobes should look alike. We use AI to understand each customer as an individual and tailor every recommendation accordingly.
Confidence
Great style is about feeling confident in what you wear. We build tools that help you discover what makes you feel like yourself.
Sustainability
We curate quality over quantity, helping you buy less but better — reducing wardrobe waste one thoughtful purchase at a time.
Founding Story
Built by fashion lovers, for fashion lovers
MYNO was founded in 2024 with a team of fashion enthusiasts, data scientists, and product designers who shared a common belief: the future of fashion retail is deeply personal.
We spent our first year talking to hundreds of shoppers, learning that the biggest pain point wasn't the choice of what to buy — it was the confidence to buy it. People didn't know if something would suit them until it arrived on their doorstep (and often returned it).
Virtual try-on, AI colour analysis, and intelligent recommendations became our answer. Today, MYNO is used by tens of thousands of customers across Europe to dress with intention.
The Team
A small team with a big vision
We're a lean, passionate team of engineers, designers, stylists, and data scientists spread across London, Lisbon, and Tallinn. We move fast, care deeply about the product, and obsess over every detail.
Join the Team